Reestruturação de arranjo físico em um supermercado de médio porte

Abstract

The growing competitiveness in the supermarket sector requires stores to find ways to improve their operational efficiency and provide better shopping experiences for customers. In this context, the layout plays a key role, directly influencing the organization of departments, internal circulation, and use of physical space. This study aimed to show how improvements to the layout of a medium-sized supermarket can affect customer flow in the store. The research was carried out in three phases: (i) defining the research problem; (ii) mapping the current layout; and (iii) implementing improvements. Phases 2 and 3 followed the steps of the methodological tool 'A3 Report'. Additionally, techniques such as direct observation to survey the characteristics of the environment, AutoCAD for drafting floor plans (before and after improvements), the 5 Whys tool to identify the root causes of observed problems, Visual Management, and Layout Benchmarking were used. Improvements were made related to reorganizing the shelves, redistributing equipment, installing a display to expand the product display area, removing electrical extensions in the sales area, and creating a clearer separation between the sales area and the operational support departments. The results showed better use of physical space and product display, influencing the internal flow of customers. In addition, there was good acceptance of the changes by the store owner and a perception of increased sales of the products offered in the new display stand.