Responsabilidade social empresarial no Atacadão e Comercial Martins: análise das práticas organizacionais com base na ISO 26000

Abstract

Corporate social responsibility has become an important management tool for organizations, contributing to the strengthening of relationships with employees, customers, the community, and the environment. In this context, the present study aimed to analyze the corporate social responsibility practices developed by Atacadão e Comercial Martins, located in the municipality of Barreirinha, Amazonas, identifying their contribution to different stakeholders and verifying their alignment with the guidelines established by ISO 26000. The research was characterized as applied, descriptive, bibliographic, field research, and a case study, using both qualitative and quantitative approaches. Data were collected through a semi-structured interview conducted with the company's owner and questionnaires administered to 20 customers. The results allowed the identification of actions directed toward employees, consumers, the community, and the environment, highlighting opportunities for professional development, charitable actions, support for community events, concern for service quality, and practices related to proper waste disposal. The comparison between the identified practices and the principles and core subjects of ISO 26000 demonstrated that the company presents partial alignment with the guidelines of the standard, especially regarding labor practices, consumer issues, community involvement, and environmental concerns. It is concluded that Atacadão e Comercial Martins develops relevant social responsibility actions for its organizational reality, although there are still opportunities for improvement regarding the formalization and planning of these practices.