Potencial de mercado e estrutura competitiva de segmentos de impacto socioambiental no Alto Solimões: uma análise a partir de startups incubadas pela INPACTAS

Abstract

The Amazon has consolidated itself as a strategic space for the emergence of businesses that combine economic value creation, social responsibility and environmental conservation. This study analyzes the market for socio-environmental impact technologies in the Western Amazon, focusing on the startups incubated by INPACTAS — Incubator of Socio-environmental Impact Businesses of Alto Solimões, of the Federal University of Amazonas, from 2022 to 2026. The general objective was to analyze the market sizing, the competitive structure and the macro-environmental factors of five strategic segments of the regional bioeconomy: sustainable river mobility, biotechnology and bioindustry, community-based tourism, indigenous creative economy and regenerative fish farming. The research is exploratory and descriptive, with a qualitative and quantitative approach, based on secondary data from official sources and on the integrated application of the TAM, SAM and SOM metrics, Porter's Five Forces model and the PESTEL analysis. The results indicate significant regional markets — such as the R$ 249.4 million estimated for river mobility in the state of Amazonas and the R$ 755 million of the state tourism sector —, competitive structures marked by logistical and regulatory barriers, and an external environment in which public support policies and sociocultural assets coexist with infrastructure weaknesses. It is concluded that the analyzed segments show concrete potential for the development of impact startups in Alto Solimões, and it falls to the regional innovation ecosystem to strengthen the conditions for validating these solutions and inserting them into the market.