Proposta de relacionamento com a imprensa para o Movimento Hip Hop Manaus

Abstract

The aim of this work was to conduct a study on communicative aspects of the Hip Hop Manaus Movement - Native Crew, as well as to understand the relationship with their audiences, particularly in the press. A communication relationship plan with a press appropriate to the movement's strategic needs was proposed. Based on the literature review, the main concepts of Community Public Relations and Strategic Planning were reformulated. Basic service diagnosis for plan design is not one of the proposed actions and provides voluntary service to a communications professional who can perform or plan in the organization. It is a guideline that contains the objectives, strategies and communication actions, as well as the human, physical and technological resources allowed for the work to reach the objectives in the highest visibility of the organization