Estudo sobre o marketing pessoal como estratégia para o mercado de trabalho dos acadêmicos de administração por meio da utilização das mídias sociais

Abstract

The present work aims to identify the personal marketing of the academics of the administration course at the Federal University of Amazonas - UFAM / Institute of Nature and Culture through the use of social media. The methodology used in this study involves field and bibliographic research, using as a data collection instrument a questionnaire with 18 questions applied to university students of the Business Administration Course, from the 1st to the 8th period of UFAM/INC. Thus obtaining 143 valid questionnaires. The results obtained, through data analysis, made it possible to identify the profile of the target audience, their actions in social media and what levels of personal marketing the interviewed academics had and applied in their social media for promotion aimed at the job market. . The results achieved confirmed that the academics interviewed from the UFAM/INC Administration Course from the 1st to the 8th period need to use their personal marketing attributes more in social media, and using personal marketing in social media can influence and positively sell your image to the job market.