Plano de comunicação interna para o Instituto de Pesos e Medidas do Estado do Amazonas (IPEM-AM)

Abstract

Internal communication encompasses a group of processes or tools that are responsible for the effective flow of information and collaboration among the members of an organization. In the public sector, this communicative modality involves the implementation of actions towards servers, directors and outsourced employees so that they feel valued and transmit this feeling to their social groups.The Institute of Weights and Measures of Amazonas (IPEM-AM), as a public body that aims to consolidate itself as an institute of trust with the Amazonian society, seeking to make possible the continuous improvement of the quality of life of the citizen, needs to establish actions for the improvement of internal communication. In this sense, the present study has as main objective to propose an internal communication plan for IPEM-AM. This is an applied research, with an exploratory and descriptive nature and a qualitative approach. A bibliographic research was carried out in an online database, a documental research and a case study todescribe how the communication process takes place at the Institute, through semi- structured interviews and observation in the workplace, in order to elaborate the proposal of actions internal to the organ. In view of the problems identified in IPEM- AM's internal communication, it is essential to implement a communication plan to improve communication tools, strengthen relationships between servers and directors and consolidate the Institute's performance with its employees, who, feeling if owned and valued, they will share this feeling with external audiences, contributing to the positive image of the agency in Amazonian society.