Diagnóstico dos impactos gerados pela pandemia da COVID-19 nas atividades de startups na cidade de Manaus/ AM

Abstract

Regarding the current perspective of new technologies, startups have a great prominence in the market, they are more versatile and faster updated business models, which seek to meet new market needs without harming the solvency of companies. The present study, essentially, has its relevance justified in the face of the interdisciplinary character, providing an opportunity to reflect on entrepreneurship, innovation and the performance of startups. In this way, the research intended to diagnose the impacts generated by the covid-19 pandemic on startup activities in the city of Manaus / AM. In order to achieve such results, the following specific objectives were followed, aiming to meet the administrative needs required in the management of startups in the Amazon during the pandemic period; to identify government support for startups with the current pandemic scenario; and then propose effective strategies to minimize the administrative and economic impacts generated by the pandemic on the activities of startup startups. Regarding the methodology, the nature of this research can be described as qualitative-descriptive, since it is an exploratory methodology, focusing on the subjective character of the analyzed object, seeking to understand the behavior, studying the particularities and individual experiences. Consequently, it was possible to conclude that the studied startups used strategies together with the application of innovation and technology in several areas, mainly in the scope of digital platforms, in which these strategies used were the support to their administrators and made the startups stand out in this area. pandemic scenario, resulting in a significant increase in the demands of its activities and in the visibility of startups in the consumer market.