Product illustration: criação de um sistema de ilustração para a aplicação The Pilgrim

Abstract

Considering the current tech scenario, in which information is compressed and presented in a reduced physical space (as is the case with smartphone screens), illustrations have become a key ingredient in digital products. On the other hand, the thoughtless use of this visual resource in interfaces, instead of adding value and making the product distinguish, can become an obstacle due to cognitive overload. Unlike illustrations used in advertising and editorial campaigns, illustration in digital products emphasizes purpose and functionality, being more than purely decorative. An effective product illustration is done intentionally and cannot be replaced by a random stock image. Thus, this project seeks to promote the assertive use of illustrations in interfaces, using The Pilgrim application as an object of study, to develop a proposal for an illustration system. For the execution, the Design Thinking methodology was used, focused on usability and interface, using tools such as similar analysis, questionnaire, briefing, semantic panel, desirability test, and positioning matrix. The result led to scalable compositions for different contexts according to the needs of the interface, without losing visual consistency. The study at hand underscores the importance of systems when developing illustrations.