As práticas de Relações Públicas no cinema: Uma análise do filme "O Discurso do Rei"

Abstract

This study has as its theme, the practices of Public Relations presented in the cinema, observing the main activities of this profession, performed in the film "The King's Speech" 2010, aiming to understand how the techniques of Public Relations presented by the character Lionel Logue are important for building an understanding that allows to have an impact on a particular audience and add value to the activities it represents. Thus, the objective of this research is to show how Public Relations professionals can be represented in cinema, by comparing the behavior of the character in the film with that of a Public Relations professional. The methods of the bibliographical study were: basic, descriptive and qualitative research. Thus, in order to undertake this understanding, during the research, the discussion was held about historical, practical and theoretical elements of Public Relations, which contribute to the discussion of the cinematographic narrative of the character and for this, analyses were made of scenes that can relate the character Lionel Logue with the Public Relations professional. The results achieved with this research are to show that the representation of a Public Relations professional happens in many ways, and there is a range of opportunities to use communication knowledge to help improve their image and ethical values.