Guia: Como Identificar o Personagem Relações-Públicas nas Ficções Literárias

Abstract

Literature illustrates everyday experiences and experiences of society, so the characters tend to present symbolic characteristics built by common sense. In this way, the characteristics of the professions exercised by the fictional characters are subject to changes and to mistaken and metaphorical interpretations. In view of this, the present research aims to identify the representation of the Public Relations professional in fiction literature, recognizing the profile of the professional narrated in the technical literature and comparing it with the description of the fictional characters in the two selected works, "Vermelho Branco and Blue Blood” and “Ceiling for Two”. In the construction of this study, an exploratory and descriptive methodology was used, with a qualitative approach. From the reading of the profiles, it is understood that the representation of the public relations character in the analyzed works, in almost all aspects, was faithful to what is proposed in the specialized literature and in Organs professional bodies in the area of ​​Public Relations. Given these results, it was possible to elaborate a guide on how to identify the public relations character in literary fictions, which will help young readers, students or professionals in the communication area to recognize the Public Relations professional as characters in fiction narratives.