As transformações dos mercados agroalimentares a partir da pandemia de Covid-19: o caso da APOFAC de Humaitá/AM

Abstract

Agri-food markets are increasingly gaining notoriety, especially with the constant population growth and high demand for food. However, access to them is not an easy task, making the experience of farmers (especially family farmers) difficult, so with the help of an institution, such as an association or cooperative, these processes can be strengthened, contributing to rural development and reducing the exodus of farmers and family members. With the outbreak of the Covid-19 pandemic, access to agrifood markets has worsened further. The restricted movement of people and the closing of schools made the main markets inaccessible. In this sense, the objective of this research was to analyze the transformations of agrifood markets and the role of social ability in the construction of marketing strategies from the pandemic of COVID-19 in the Alto Crato Association of Fruit and Vegetable Producers - APOFAC, in Humaitá - AM. This association promotes the articulation and organization of farmers to facilitate their access to the means of commercialization. Currently 56 families are registered in the association and, together, act in the food supply of schools, fairs and markets in the municipality. To carry out the research, Fligsttein and McAdam's (2012) Theory of Strategic Fields of Action (CAE) was used, based on which the skills and strategies developed by social actors will be analyzed in order to reduce the impacts caused by the paralization of different types of agro-food markets.