Empreendedorismo e inovação: uma revisão sistemática na literatura sobre o desenvolvimento empreendedor em tempos de Covid-19

Abstract

The Covid-19 pandemic, or new coronavirus, has been producing conflicts not only due to epidemiological or health factors, but also caused educational, social, environmental, political and, above all, economic problems. Entrepreneurship was one of the crucial segments that emerged as a response to various challenges, mainly financial. The emergence or continuity of an enterprise involves creative and innovative techniques. In this sense, this article aims to analyze the impacts of the pandemic on the main economic agents and their respective strategic mechanisms for innovation or adaptation in the face of COVID-19. For this, the systematic literature review methodology was applied and the results were presented using PRISMA. Considering some selection criteria, three categories were defined: Articles dealing with impacts on the Market, State and Financial Institutions, to classify how each of these economic agents reacted. 90 articles were selected, of which only 30 met the inclusion criteria of the research, and these 30 articles were analyzed and described. It was observed that the main impacts included the decrees of preventive measures applied by the government, as well as social isolation, closing of non-essential segments and limitation in the hours of operation of the shops. As response mechanisms, the categories adopted means such as delivery, Home Office, e-commerce, digital marketing, among others.