Empreendedorismo: desafios encontrados pelos empreendedores que transitam pela área digital ao prestarem diversos serviços, no município de Benjamin Constant, Am..

Abstract

The use of technology, as well as its tools, have become essential, showing visionary entrepreneurs a new way to undertake in this market that is constantly evolving. However, challenges are based on the day-to-day of the entrepreneur who travels in the digital world many times without knowing it, or simply faces difficulties when it comes to the use of digital tools, in this sense the enterprises that were researched in this work survive in a layman way or with foundation of the digital world, in this sense they only offer basic services to the population. This research has the general objective: to analyze the use of services provided by companies that use the internet to offer their services. Having as a justification the growth in demand for these services in the location in question, academics of the Administration course have not yet addressed it, with this it demonstrates the relevance since it is a subject still little explored, it is intended to cause social impact by instigating new ventures in the branch. The research method used was the qualitative, exploratory and descriptive approach, with the technique to collect results, the questionnaire with 12 questions aimed at the entrepreneur in the field and 7 questions directed at customers, the research was applied with entrepreneurs and customers of the municipality of Benjamin Constant, AM. The results show that entrepreneurs have been in the market for more than four years due to the opportunity that the market offers, using technological tools to carry out the services, the services provided are varied, ranging from registration in competitions to updating computer software, among others. . Customers, on the other hand, use internet services on a personal basis only to access networks for fun or to communicate with family or work, but they are unaware of the tools to perform basic services such as creating an e-mail. In this way, we come to the conclusion that the internet and its services, as well as its use, is a reality in the municipality of Benjamin Constant, Am.