Da terra à mesa: produtos, procedência, etapas e sujeitos do processo de comercialização na Feira das Verduras em Tabatinga, AM

Abstract

In the Alto Solimões region is common the commercialization of fruits and vegetables, in which the Amazon seasonality causes variation in the supply and price of these products. The objective was to analyze the marketing process of agricultural products at the Municipal Vegetable Fair in Tabatinga-Amazonas. Field data were collected and recorded in the year 2021 (September to December) and 2022 (January to June), two monthly collections were carried out totaling 20 collections, following all field procedures. The research techniques employed were the bibliographic survey and the field research divided into the application of interview forms and observation. The social subjects of the research were the marketers who occupy the Municipal Fair of Vegetables, to carry out the commercialization of local products. The results showed information about the products marketed, in which 63 agricultural products were identified, grouped into 8 categories. The origin of agricultural products, comes from Brazil (49.28%), Peru (46.01%) and Colombia (0.92%), the acronym NI (3.79%) corresponds to the places that were not informed during the field research. The marketing activities of agricultural products at the Municipal Fair of Vegetables occur in six stages, seven social subjects involved in the marketing process were also identified. It is concluded that the Municipal Fair of Vegetables in the municipality of Tabatinga-AM, is a place that offers a diversification of agricultural products, providing consumers with quality products and affordable prices.