A atuação da assessoria de relações públicas na carreira de bandas de rock independentes no cenário brasileiro

Abstract

Being an independent musician in Brazil is challenging in many ways, especially in the rock genre, which has such a segmented audience and needs targeted strategies to reach listeners. The main theme of this monograph has the objective of knowing the communication strategies adopted by advisors who work in the independent music scene. In this way, the monograph approaches the question-problem: why don't Brazilian rock bands look for a Public Relations professional to leverage their career? The research is characterized as exploratory and, through bibliographical and descriptive research, brings theoretical basis and knowledge about the history of Brazilian rock and references in the area. In this context, one of the specific objectives is to learn about the strategies of professionals who work in the independent rock music scene, through semi-structured interviews with bands from Amazonas, Rio Grande do Sul and communication advisors. Among the subjects presented in the work, there is the relationship between communication and the history of Brazilian rock, the importance of music public relations advice and the strategies used in band advice. In the end, it is possible to conclude that there are challenges that encompass all independent rock bands in Brazil, such as the difficulty for artists to live exclusively from music, in addition to the little explored space for Public Relations professionals in this segment, especially in relation to the rock and its subgenres.