Planejamento Estratégico da Universidade Federal do Amazonas: um olhar sob a perspectiva da Visão Baseada em Recursos

Abstract

Strategic planning is an organizational process that helps the organization establish specifications for all future activities and decisions, ensuring long-term success. This study seeks to identify the Competitive Advantages present in the Institutional Development Plan of the Federal University of Amazonas from the perspective of the Resource Based View and the VRIO Model by Barney and Hesterly of 2019. A case study was carried out at UFAM, with a qualitative methodological approach and descriptive, data collection was carried out through documentary research, in the UFAM Institutional Development Plan and other documents related to the construction of the Institutional Development Plan. In data analysis, the Resource-Based View Model was used to identify resources and/or capabilities and the VRIO Model to evaluate competitive implications. The results of the study indicate that the majority of resources and/or capabilities that produce Competitive Advantages for UFAM are Organizational and Individual. 09 (nine) resources and/or capabilities that produce sustainable competitive advantage were identified, and 03 (three) resources and/or capabilities that generate temporary competitive advantage for the Institution.