Avaliação da consciência ambiental no consumo de marcas dos discentes de administração da UFAM

Abstract

With the growing demand for environmental catastrophes and the high exploitation of renewable and non-renewable natural resources in favor of economic development, it is important to address environmental issues more diligently and foster a more sustainable culture in favor of environmental preservation. From this problem, the present study aims to measure the level of environmental awareness of students based on their habits and intentions in consumption. For this purpose, a descriptive quantitative research was conducted with 135 students from the Federal University of Amazonas (Manaus campus), from the Administration course. Through the results obtained in the questionnaire, it was possible to notice that the students have adopted sustainable behaviors in their consumption choices and are committed to continue practicing them more diligently in the future. However, in some aspects, reluctances and contradictions were observed, which may be associated with various factors that imply the blocking of habits that could be effectively sustainable.