Utilização das mídias sociais para a alavancagem de negócios em Manacapuru/AM

Abstract

Social media plays an important role in building trust, credibility and relationships lasting relationships with customers, contributing significantly to the long-term success of small businesses. This study aimed to analyze how micro and small companies use these platforms to boost your commercial activities. Adopting a descriptive qualitative approach, a field research, whose data were collected through interviews. Content analysis was used to interpret the results. The results highlighted the growing importance of social media for small businesses in Manacapuru, confirming the interviewees' perception of the essential role of these platforms in promoting and growing business. Furthermore, it was observed that social media not only boosted sales, but also strengthened brands and established meaningful connections with the target audience, reinforcing its relevance in the local business scene.