Corte e costura na era da modernidade: o diferencial competitivo de costureiras tradicionais de Parintins

Abstract

This work aimed to idehtify the market differential of traditional seamstresses in Parintins compared to large clothing stores. The main authors used in this work are Tidd, Lopes, Hill, Schilling and Jones. The methodology adopted for this research is based on descriptive, gualitative and field studies, after defining the four traditional Seamstresses as a sample for accessibility. Semi-structured interviews were used as a collection instrument. At the end of the research, it was possible to identify that the main differentiators of traditional seamstresses in Parintins are: Cost-benefit, quality of service, creativity, exclusivity, speed of delivery and good servisse.