A importância das redes sociais para o empreendedorismo: a visão de empreendedores digitais e alunos de administração de uma instituição de ensino superior

Abstract

Since the pandemic, there has been a significant growth in the number of digital entrepreneurs. The general objective of this research is to evaluate the point of view of current digital entrepreneurs and students of the bachelor's degree in administration at a federal educational institution about working in a virtual environment. Regarding methodological aspects, interviews were carried out with digital entrepreneurs and a questionnaire was distributed to students to contrast the expectations and reality of running your own business on social media. This research is characterized as quantitative-qualitative because statistical and content analyzes were carried out based on the data collected. The main result of the study shows that in the students' view it is necessary to create a unique strategy for their own enterprise, while for professionals it is important to adapt the strategy according to the social media to be used. With this, it can be concluded that to maximize success in digital entrepreneurship you need to be able to deal with changes, know your work environment, deal with technology, be aware of criticism, have a notion of human behavior, have the courage to create experiences and acquire know-how.