Marketplace em tempos de pandemia da covid-19: uma análise das vendas online de microempresas em Parintins-AM

Abstract

How to sell your product during the COVID-19 pandemic? The marketplace has become an essential tool for micro-enterprises (ME) in the municipality of Parintins, which have sought to maintain their businesses in the labor market through these platforms. This is because consumers have more time at home as a result of the Covid-19 health crisis. By looking at the contextualization of online sales in the municipality, this research brought concepts on the proposed theme, with the general objective of analyzing online sales strategies in times of the COVID-19 pandemic practiced by micro-enterprises in Parintins, in addition to addressing the following specific objectives: identify the characteristics and changes of micro-enterprises in the digital environment; conceptualize and contextualize the marketplace and analyze the advantages and difficulties of the marketplace for micro-enterprises The methodological processes used in the research were descriptive, of an applied nature, with a qualitative approach using field research procedures. The instrument used for the research was a data collection and online questionnaire with closed questions applied to the owners of micro-businesses that use the marketplace in the city of Parintins. This research was based mainly on theoretical sources from Ebit-Nielsen (2020) because of their familiarity with the research topic and the ease with which they can pass on information to readers, as well as other authors who inspire the subject. The analysis carried out in the survey pointed to the factors that influenced micro-enterprises to use marketplace platforms, which was an essential reason for obtaining the answers to the questionnaire. As such, the results of the survey showed that the marketplace model offered many benefits and advantages for micro-enterprises during the pandemic period, requiring micro-enterprises to change their market strategies and adapt to the risks and challenges that the marketplace offers.