Mercado de moda sustentável e consumo consciente: uma análise econômica no âmbito nacional (2019 a 2022)

Abstract

The speed of our time does not allow us to reflect on the impact of our consumption on society, the economy and the environment. Although the fashion segment is made up of a long production chain that generates jobs and income, it is a major polluter. In this scenario, the Fashion Economy and the Creative Economy stand out as the foundations of the scenario of the new economies of the 21st century. Thus, this study aims to highlight the environmental problems present in the Fashion sector, with an emphasis on waste disposal and greenhouse gas emissions, addressing the new policies adopted by national companies, namely, Grupo SOMA, Lojas Renner S.A. and C&A, which seek to align their objectives with those of the 2030 Agenda to mitigate environmental impacts. To this end, we aim to present the main social and environmental issues of the fashion industry on the national scene. Methodologically, we have qualitative, exploratory and descriptive, bibliographic, documentary and content analysis research. The results of this research contribute to the understanding of sustainable initiatives in the fashion sector, highlighting the relevance of sustainable practices as drivers of economic development and corporate social responsibility, demonstrating that the companies analyzed were successful and recognized in their actions. Furthermore, the sustainable fashion segment in the world is expected to generate US$27.98 billion by 2030.