Empreendedorismo na comunicação: desafios e oportunidades na região Amazônica

Abstract

This article investigated the intersection between entrepreneurship and communication in the challenging Amazon region. The objective was to understand the experiences and challenges faced by communication professionals working in the north of the country, in this way we explored the opportunities that arose in this unique context and the barriers that entrepreneurs face. Furthermore, we address the situation of higher education in Communication in the region until 2023, highlighting how the lack of updating the curriculum can impact the preparation of professionals for contemporary challenges, inside and outside the market. The research also emphasizes an educational approach aligned with the specific needs of the regional market. The results presented provide further contributions to the formulation of strategies and policies that will potentially boost the future development of entrepreneurship in communication. The relevance of an educational approach in tune with the changing demands of the regional market is highlighted. This study not only deepens the understanding of the intricate dynamics of communication entrepreneurship in the Amazon region, but also indicates promising directions towards sustainable development and innovation.