Desvendando o perfil dos consumidores da Feira da Manaus Moderna: uma análise socioeconômica e dos motivos de compra

Abstract

This article aims to profile the consumers who frequent the Manaus Moderna market in Manaus. The methodology involved gathering primary and secondary data, including a questionnaire survey administered to 100 participants to collect demographic, socioeconomic, and behavioral information from consumers, as well as their perceptions and needs regarding the market. The results indicated that approximately 57% of attendees are employed single women with at least a high school education, who value product quality. Most of these women choose to buy fruits, vegetables, legumes, and herbs, highlighting the importance of these items at the market. Based on these findings, improvements were suggested, including enhancements in customer service, aiming to make the market more attractive and successful for local consumers and visitors.