Mudanças no mercado de informação: mídia tradicional x redes sociais

Abstract

Traditional media, such as television, radio, newspapers and printed magazines, are those that merged before the digital age and play an essential role in the dissemination of information. With the advent of the Internet, Social Networks emerged and changed the way people relate to each other and consume information. The objective of this research is to present the trend in the Information Market in terms of Traditional Media and Social Networks from the perspective of people from different generations. A questionnaire was prepared with closed questions that were answered by 108 people from generations Z, Y, X and Baby Boomers, from which it was possible to analyze the responses quantitatively. The main results of the research indicate that Generation Z uses only the Internet to obtain information, while 60% of the Baby Boomer generation still access traditional media outlets to stay informed. Furthermore, all generations have greater trust in the content of News Websites when compared to the information provided by Social Networks. Among the contributions of this work, it can be highlighted that this research serves as a basis for others that wish to identify the behavioral and cultural change of different generations in the use of electronic devices for communication and obtaining updated information.