A valorização do festival de Parintins por meio da estilização do Punko Pop no xadrez

Abstract

This work aims to explore the appreciation of the Parintins Festival through the stylization of Funko Pop in the game of chess. The research focuses on analyzing how the representative figures of the festival, such as the Garantido and Caprichoso oxen, can be reinterpreted and transformed into stylized chess pieces, integrating Amazonian cultural elements into a design language. The choice of this theme was due to the need to promote the preservation and dissemination of Amazonian culture on a global stage. With the purpose of expanding the recognition of the festival, while promoting a new look at regional traditions, using an object of global consumption such as Funko Pop. The methodology adopted for this study was qualitative research, with an exploratory approach, using Löbach's methodology. The research also included the analysis of products and trends in the collectibles market, such as Funko Pop, to support the proposed application in chess. The results indicate that the combination of the regional culture of the Parintins Festival with the Funko Pop design in chess is an effective strategy to expand the reach of the Amazonian tradition. The research demonstrates the potential of stylization to attract new audiences and promote the festival in a global context.