Administração financeira na tomada de decisões dos microempreendedores: estudo de caso no município de Iracema-RR

Abstract

This study aims to analyze the relevance of financial management in decision-making by microentrepreneurs in the city of Iracema-RR. It is based on the idea that mastering financial practices is essential for the growth of small businesses. The city of Iracema has a scenario of economic development, driven by the activities of approximately 300 active microentrepreneurs, according to data from Sebrae. In this context, understanding the characteristics of the local market, the population's consumption habits, and the demand for products and services is essential for more assertive decisions. The research, conducted through a case study with entrepreneurs in the region, investigated aspects such as financial control and planning, cash flow management, and the use of financial tools. It seeks to assess the level of knowledge of these professionals regarding financial management and how this impacts their decision-making. In addition to offering an overview of the local reality, the research proposes suggestions for improvements, such as offering financial training and education. Such initiatives can be decisive for strengthening businesses, preparing microentrepreneurs to face economic challenges and increase their chances of success.