O papel das estratégias de captação de recursos na sustentabilidade financeira das organizações do terceiro setor

Abstract

This study aims to analyze the fundraising strategies used by a civil society organization located in the interior of Northern Brazil, specifically the Instituto Nova Dimensão, based in Boca do Acre. The research seeks to understand how these strategies contribute to the financial sustainability of the entity in the face of challenges encountered by Third Sector organizations in socioeconomically vulnerable contexts. A qualitative, descriptive, and exploratory approach was adopted, applying a case study and semi-structured interviews with three team members of the organization. Content analysis of the interviews revealed the adoption of hybrid strategies combining community mobilization, cultural events, thematic funds, and partnerships with local companies. The institution's commitment to transparency and accountability was also noted as a means of strengthening its credibility. The main challenges reported include the weak donation culture in the region, limited access to public funding calls, and structural barriers to project development and the use of technologies. It is concluded that, despite the limitations, Instituto Nova Dimensão adopts promising practices aligned with contemporary principles of management and sustainability, and can serve as a reference for other organizations in similar contexts.