Conexões subculturais - Como as redes sociais e a Netflix influenciam na popularização de conteúdos coreanos na cidade de Manaus-AM: uma análise da comunidade "ARMY Manauara"

Abstract

The Korean wave, or hallyu, has generated several cultural activities around the country, whether through the consumption of K-POP, k-drama, or cuisine; and in Manaus, it has been no different. This article aims to analyze how the “ARMY Manauara” community interacts with Korean content, highlighting the role of social networks and Netflix in the popularization of these cultural products and in the consolidation of a local subculture. To this end, a quantitative study was conducted, with data collection through questionnaires (Google Forms) applied to community members, allowing the mapping of consumption habits. The relevance of the study is justified by the growing demand for these products and the need to understand the factors that drive this subculture. As a result, the research indicates that fan interaction in virtual spaces contributes significantly to the consolidation of this local subculture, demonstrating the power of digital connections in the globalization of cultural phenomena.