Gestão do terceiro setor e estratégias de captação de recursos: um estudo de caso sobre a associação "Patinhas Unidas de Parintins"

Abstract

The Third Sector plays an important role in society, acting as a complementary agent to the public and private sectors, aiming to promote social, sustainable development, justice and equality. To this end, it is essential to have effective and maintain a management that promotes transparency in its actions. Given this perspective, this study has the general objective of understanding the fundraising strategies of the Associação Patinhas Unidas Parintins - APUP with external agents. The methodology used in the investigation comprised a bibliographical research, listing the main authors who address the subject. In order to understand and describe the reality of the aforementioned association, a field survey was conducted, with a structured interview being conducted. This instrument included a pre-established script of 14 questions, which were applied to two members of APUP. The results reveal that the main strategies correspond to social networks, where the association's actions and campaigns are publicized; education as a vector of awareness and appreciation of the Third Sector for university students and professionals, aiming to insert them in the job market, providing them with opportunities to work in their field of training. It is concluded that the Third Sector plays a fundamental role in driving improvements and positive impacts on society by drawing attention to areas that need intervention and by providing services that address community-sensitive demands. To this end, management is inserted in this context as a factor in the development and achievement of its objectives, goals and missions that ensure common well-being, sustainability and the reduction of social inequalities.