Do buteco à inovação: a influência do prêmio “Comida di Buteco” nas estratégias de marketing e inovação dos empreendimentos da edição de 2025, em Manaus-AM

Abstract

This study aims to analyze how participation in the “Comida di Buteco” contest influences the marketing and innovation strategies of participating gastronomic enterprises in the city of Manaus-AM, a region that brings together geographic, social and cultural singularities. The gastronomic entrepreneurship of bars and restaurants known as “butecos” constitutes a sector of great relevance for economic and social development, standing out not only culturally for the local economy, but also as spaces for social coexistence and preservation of local food culture. The methodology used was a qualitative and quantitative approach, through semi-structured interviews with entrepreneurs participating in the contest. The results found indicate that the award acts as a business driver, promoting the strengthening of the identity of the establishments, encouraging product innovation and the development of experiences that contribute to the growth of small gastronomic enterprises.