Plano de negócio da empresa Ramear

Abstract

Ramear, an innovative company that brings together three distinct experiences in a single space, these being a gourmet coffee shop, a bookstore with a diversified collection and a flower shop integrated into the environment. The central objective involves providing an integrated and multimodal experience that combines culture, gastronomy and aesthetics, offering functional and pleasant space to the public. The purpose of the project is to reach and serve the different profiles of citizens of Parintins. The organization has a menu of options so that all its customers can enjoy an environment focused on culture and leisure. The target audience includes all locals such as students and professionals, as well as tourists, without definition of age, with common interests, who are looking for an accessible environment for reading, dating and work. The emphasis is on people who appreciate culture, literature and gastronomy as a whole, based on effective communication with customers in order to attract new consumers, providing the promotion of an airy and floral environment. The business aims to become a regional reference in culture, sensory and gastronomic experiences, promoting the appreciation of Amazonian and sustainable culture through products and services of high quality and personality. Emphasizing through a promotional strategy aligned with the visual identity, developing a coherent brand narrative for its storytelling, which in view, identifies the interest of potential customers for the promotion of a tool for loyalty. It aims to achieve sustainable growth, as well as become a meeting place for the local community. Its location is expected to be at Av. Paraíba – Emílio Moreira N° 3101, in the municipality of Parintins/AM, a privileged location with great potential for reaching customers, favoring visibility and access to the services offered. Standing out for the unique agreement of segments, use of regional ingredients in its preparations, as well as commitment to ecological practices and social responsibility for the promotion of its marketing activities. Its differential is the promotion of regular cultural and literary events. The financial projections indicate a sustainable growth with expectations of return on investment in a period of 01 (one) year, 04 (four) months and 20 (twenty) days from the date of inauguration, the determined period considers not only the recovery of the initial investment, estimated at R$ 250,000.00 (two hundred and fifty thousand reais), but also the beginning of the generation of profits, since the company's initial focus is to provide a gourmet coffee shop that stimulates interest in the bookstore and flower shop. In addition to considering, the space provided by the owner's family members through formal lease, is located in a strategic area with cultural potential, in addition to inclusive and sustainable insertion, generating consistent profits for the Ramear venture.