Consciência Algorítmica em Plataformas de Streaming: medindo o nível em estudantes de Administração FES/UFAM

Abstract

This research investigates algorithmic awareness on streaming platforms, with a specific focus on Business Administration students at FES/UFAM. The objective was to understand to what extent these users identify the influence of algorithms on their media consumption choices. The study outlines the following specific objectives: to analyze the historical evolution of media and the rise of streaming platforms, to investigate the concept of algorithmic awareness and its relationship with content personalization, and to conduct empirical research on the level of algorithmic awareness among business administration students. The investigation focused on how the "triggers" of Decision Architecture influence consumption decisions. Data were collected through an electronic questionnaire with closed-ended questions. The results showed that these triggers are effective, but with different levels of perception and control over them. In summary, it was concluded that future administrators possess a "selective algorithmic awareness." The finding highlights the need to include critical digital literacy in their training, enabling them to decipher interfaces and their respective business models that guide digital consumption.