A Incidência da “Pink Tax” em Produtos Infantis: Uma Análise Crítica nas Cidades de Manaus e Parintins

Abstract

This study investigates the incidence of the "pink tax" in the children's product segment, analyzing this practice of gender-based price differentiation as a phenomenon that transcends the economic sphere. The general objective is to analyze how this differentiation contributes to the perpetuation of inequalities, investigating its impacts on consumption, the formation of gender identity, and the consolidation of unequal social patterns. The research, adopting a quantitative approach, sought to understand consumer perceptions, their purchasing behaviors, and the multidimensional impacts of the tax. The results demonstrate a widespread recognition of the phenomenon, a paradoxical coexistence between criticism of its unfairness and the internalization of cultural norms, and the identification of its effects on child socialization and the family budget. It is concluded that the "pink tax" constitutes a structural mechanism for the reproduction of inequalities, requiring intersectoral actions to combat it.