Relatório de estágio final: comunicação, gestão de projetos e eventos institucionais: a estruturação do produto audiovisual contínuo ("Comunicação Yurupari") na ASCOI/INC

Abstract

This Final Report describes the 300 hours of mandatory Supervised Internship for the Bachelor's Degree in Administration, carried out at the Institutional Communication Advisory (ASCOI) of the Institute of Nature and Culture (INC), in Benjamin Constant. The internship was structured in three stages that consolidated the application of knowledge in Project Management, Organizational Communication, and Event Management. The first stage, of 120 hours, focused on diagnosing INC's communication and the formal conception of a long-term audiovisual product proposal, "Comunicação Yurupari". The project aims to create a video production center for scientific dissemination and strengthening institutional identity. The second and third stages, totaling 180 hours, focused on tactical application and execution. Learning took place in Institutional Event Management, with active participation in the INC anniversary committee (Ordinance No. 95) and assistance to the oversight subcommittee. The activities included scriptwriting and audiovisual production for the Planning and Execution of the 1st INC Road Race and coverage of major academic events, such as the XVI CONIC 2025 and the Amazonian Extension Circuit. The internship demonstrates how audiovisual communication can be used as a central tool in management for control, transparency, and engagement, and validates the need for a structured communication center, as proposed in the "Yurupari Communication" project.