Adoção da inteligência artificial como ferramenta estratégica no setor de recursos humanos: um estudo de caso em uma empresa de refeições

Abstract

This case study investigated the use of Artificial Intelligence and digital tools in the recruitment, selection, and hiring processes of a collective meal services company located in Manaus. Through applied, qualitative, and descriptive research, which used semi-structured interviews with three HR professionals, the perceptions, benefits, challenges, and impacts of these transformations were analyzed. The results indicated that digital hiring brought greater agility, standardization, and document security, while automated screening contributed to optimizing time and increasing the assertiveness of the selection funnel. It was also found that technology reorganized the internal functions of HR, expanding the strategic focus of activities. However, challenges were identified, such as initial team resistance, difficulties in candidate adaptation, and the need for continuous training. It is concluded that a balanced integration between automation and human intervention is fundamental for the efficiency of people management processes, strengthening organizational effectiveness.