Os desafios da implementação de um programa de bem-estar no ambiente industrial: um estudo de caso em empresa do ramo eletrônico de Manaus

Abstract

Organizational well-being is a determining factor for productivity, engagement, and the physical and mental health of employees. In the industrial context—particularly within the Manaus Industrial Hub—the pressure for results and the rigidity of processes can generate stress and reduce quality of work life. This study aimed to analyze the challenges involved in implementing a well-being program in an electronics company in Manaus, referred to as Company X to preserve its identity. The research adopted a qualitative, descriptive approach, based on semi-structured interviews with three employees: two from the Human Resources department and one from the administrative sector. Data analysis followed Bardin’s (2011) Content Analysis methodology. The results revealed that the company recognizes well-being as a relevant organizational strategy, although it still faces obstacles such as cultural resistance, limited financial resources, and uneven employee engagement. It is concluded that the consolidation of well-being programs depends on the integration of leadership, institutional policies, and daily practices that value health, motivation, and balance between professional and personal life.