Administração da produção e o declínio da cultura da juta e malva na várzea de Parintins-AM: um estudo histórico sobre os desafios dos produtores

Abstract

This study aims to analyze the decline of jute and mallow cultivation in the floodplains of the municipality of Parintins, Amazonas, based on the principles of production management. For decades, these natural fibers played a fundamental role in the local economy, sustaining riverside communities and strengthening the region's agricultural identity. However, a lack of production planning, the absence of concrete public policies, the dismantled supply chain, and limited technological integration contributed to the loss of competitiveness compared to synthetic fibers. The research followed a qualitative approach, based on a literature review, document analysis, and interviews with producers, technicians, and representatives of local cooperatives. The results indicate that the lack of quality resource management and institutional support were decisive in the collapse of the activity. Even given the current situation, the possibility of economic recovery is identified through productive reorganization, integration into sustainable markets, and the appreciation of traditional knowledge. The study contributes to the debate on the importance of production management in rural areas and on economic revitalization strategies in historically neglected areas.