Geração Z e o mercado de trabalho: desafios e oportunidades na construção de carreira

Abstract

This study aims to understand how Generation Z is integrating into the contemporary labor market. The research adopts a purely quantitative approach. Bibliographic and field research methods were used through an online questionnaire directed at Generation Z for individuals, resulting in 95 valid responses. The findings reveal that the main challenges for this generation are high qualification demands, lack of professional experience, and age-related prejudice. On the other hand, opportunities emerge from their technological skills, flexibility, and autonomy in the workplace. The most valued competencies among respondents include socioemotional skills, creativity, technological proficiency, and concern for sustainability. It is concluded that Generation Z exhibits a professional profile characterized by innovation, purpose- driven engagement, and appreciation for ethical and flexible work environments. Therefore, understanding their expectations and adapting organizational practices accordingly are essential strategies for talent development and retention in modern organizations.