Ia e maquiagem: a transformação na experiência da compra

Abstract

Artificial Intelligence has been gaining increasing space in the aesthetics sector, offering innovation, greater precision, and a high degree of personalization in services. Through advanced algorithms, AI can analyze skin tones, facial proportions, and individual needs, as well as provide virtual simulations that allow clients to visualize how certain colors or techniques will look on their face even before the actual application. This study seeks to analyze and demonstrate the level of customer satisfaction after experiencing the use of Artificial Intelligence in the makeup process, in addition to evaluating user contentment in Parintins. The research was conducted through websites, applications, and videos, with the goal of collecting data and describing the level of satisfaction among makeup consumers who used Artificial Intelligence (AI) services during the development of the requested work. The analysis of the experience revealed that technologies based on Artificial Intelligence (AI) showed greater effectiveness in predicting the final makeup result when compared to traditional applications. It is concluded, therefore, that artificial intelligence proves to be the most effective resource for enhancing personalized service in the field of makeup.