Adoção da inovação sustentável: um estudo de caso em uma empresa de engenharia de Manaus

Abstract

The research, conducted in the form of a case study, analyzed how an engineering company in Manaus incorporates sustainable innovation practices into its processes and business models, aiming to understand how such initiatives contribute to its competitive differentiation. To this end, a qualitative, descriptive, and exploratory approach was adopted, based on bibliographic research and data collection through semi-structured interviews with four professionals from the company, whose responses were examined using content analysis techniques. As a result, different levels of conceptual maturity were observed among the interviewees, ranging from a perception focused on environmental impact to a broader understanding that integrates the environmental, social, economic, and governance pillars, and the adoption of practices such as dry construction, use of recyclable materials, water reuse, renewable energy generation, electromobility, and the use of digital technologies to optimize resources was identified. However, challenges such as high initial costs, cultural resistance, and structural limitations for energy transition were also evidenced. In conclusion, it was found that the company is advancing in the consolidation of sustainable innovation as a competitive strategy, by integrating operational efficiency, socio-environmental responsibility, and innovative technologies.