Marketing e gestão ESG na cidade de Manaus: um estudo de caso na Foxconn

Abstract

The pursuit of sustainable development requires a series of structural transformations, including in the business sector. Disclosures related to environmental, social and governance (ESG) issues have become increasingly important in recent years. This requires companies not only to adopt good practices in these areas, but also to communicate them effectively. The main objective of this study is to examine how the company FOXCONN addresses environmental, social and governance issues in its ESG practices. The method used included a review of studies on sustainable marketing, social responsibility and ESG management, in addition to the analysis of cases and practices of local companies that already use or are in the process of using these ideas. Preliminary results indicate a positive correlation between variables such as ESG incentives, organizational ESG policies and ESG communication, which are closely related to the importance and perceived effectiveness of ESG practices, indicating that strategic actions and clear communication are fundamental to the success of ESG initiatives in the organization.