A percepção das concessionárias sobre o mercado e os fatores que influenciam os consumidores de carros elétricos no Amazonas

Abstract

This study investigates the factors influencing the adoption of electric vehicles (EVs) in the state of Amazonas, focusing on the perception of dealerships, consumer behavior, and sustainability in urban mobility. Through qualitative interviews at a BYD dealership, it was concluded that consumers present diverse profiles, motivated by economy and technology, with little discussion of environmental awareness. Consumer behavior is influenced by cultural, social, and informational aspects, highlighting the importance of cost-benefit, autonomy, and innovation in the purchase decision. Sustainability is emphasized in the study, highlighting its benefits for electric vehicles in the pursuit of reducing pollutant emissions and encouraging cleaner and more efficient urban transportation in the region. However, the current market faces challenges such as misinformation, lack of public charging infrastructure, and doubts about maintenance, batteries, parts, and warranties. Current tax incentives are seen as insufficient for the vast expansion of electric cars in the market. This study reinforces the need for integrated public policies, expanding studies on incentives, infrastructure, and information to consolidate electric mobility as a sustainable alternative, aligning consumer behavior and urban sustainability in the Amazonian context.