Influenciadores neurodivergentes e o discurso de ódio no Instagram

Abstract

Digital visibility can simultaneously promote inclusion and intensify vulnerabilities for minority groups. This mixed-methods study examines the “Visibility Paradox” by comparing hate speech directed at neurodivergent and neurotypical influencers on Instagram. Based on 2,000 comments collected from the profiles of Greta Thunberg and Thiago Ávila after the humanitarian interception episode on June 8, 2025, sentiment analysis using XLM-RoBERTa and Zero-Shot Classification reveals a significant asymmetry: the neurodivergent influencer received a higher proportion of negative comments and more frequent personal and obscene attacks. Lexical analysis shows that these attacks emphasize dehumanization, whereas criticism of the neurotypical influencer focuses mainly on political ideology. The findings indicate that neurodivergence amplifies exposure to symbolic violence and digital ableism, highlighting the need for more inclusive content moderation policies.