Economia criativa e turismo no Amazonas: explorando o potencial da criatividade cultural, do artesanato e do ecoturismo

Abstract

The Amazon region, known for its rich biodiversity and sociocultural diversity, presents a promising scenario for the integration of creative economy and sustainable tourism. This study analyzes how these two dimensions are being articulated in the state of Amazonas, particularly through the promotion of handicrafts, cultural expressions, and ecotourism. Initiatives such as the Indigenous Handicraft Fair of Amazonas (FEPIAM) exemplify the connection between artisanal production and tourism-oriented commercialization. Despite institutional efforts, such as those led by the State Secretariat of Culture and Creative Economy, structural challenges remain, including professional qualification and the inclusion of indigenous communities in public policy processes. The research aims to identify the most representative products in artisans' income, the main sources of raw materials, and to map governmental initiatives that foster commercialization channels, especially through digital technologies. The relevance of this study lies in its contribution to sustainable territorial development and the formulation of more effective public policies aligned with the Amazonian reality.