A utilização de inteligência artificial generativa por alunos do curso de Administração de uma universidade do Amazonas

Abstract

This study aimed to analyze the use of artificial intelligence by students in the Business Administration course at a University in Amazonas, focusing on artificial intelligence tools in academic production. The research is applied in nature, as it is dedicated to knowledge production, problem identification, and solution development. In terms of objectives, it is characterized as descriptive research, as it seeks to present and detail the characteristics of a specific phenomenon, allowing for an in-depth understanding of aspects related to an individual, group, or event. The results show that the use of generative Artificial Intelligence tools, especially ChatGPT, has significantly impacted students' academic production, both positively and negatively. It was observed that the tool contributes to optimizing time, improving writing, and organizing content in a more structured way, expanding the potential for cognitive efficiency. It is concluded that the use of AI should be guided by ethical, reflective, and pedagogical criteria, so that this technology functions as a mediator of knowledge, and not as a substitute for human learning. In this way, this work reinforces the need for critical and continuous training, allowing university students to use the tool responsibly and strategically, in line with contemporary academic demands.