Empreendedorismo socioambiental no artesanato das Cirandas em Manacapuru: uma análise sobre práticas sustentáveis e geração de renda

Abstract

The handicrafts produced for the Manacapuru Cirandas Festival represent an important cultural, economic, and sustainable activity within the Amazonian context. In this regard, this study analyzed how local artisans develop practices related to socio-environmental entrepreneurship, considering the use of reused materials, income generation, and the challenges faced in the production process. The research sought to understand how these practices contribute to strengthening the creative economy and promoting the cultural appreciation of the region. To achieve the proposed objectives, a qualitative-quantitative approach was used, applying a digital questionnaire to 15 artisans linked to festival groups and conducting semi-structured interviews with participants directly involved in the craft production. The results indicate that most artisans use recyclable or natural materials in making the pieces and recognize the environmental significance of Reuse. It was also observed that handicrafts contribute to income generation, although the activity is still marked by seasonality and a lack of institutional support. It is concluded that the ciranda handicrafts constitute a significant practice of socio-environmental entrepreneurship, combining creativity, sustainability, and the preservation of Manacapuru's cultural identity.