Como o uso da IA generativa tem impactado o desempenho acadêmico dos estudantes de graduação em Administração no Amazonas

Abstract

This study aims to analyze the effects of using artificial intelligence on the academic performance of students in the Administration course at the institutions of superior education in Amazonas. The research identifies the most commonly used artificial intelligence tools by students, assesses the impact of these tools on academic performance through a self-assessment form, gathers students' perceptions of the contribution of artificial intelligence to their motivation and engagement, analyzes the efficiency of learning processes in terms of study time and content assimilation methods, and lists possible challenges and limitations faced by students. The methodology includes both quantitative and qualitative research, with data collected through questionnaires. The results indicate that artificial intelligence has a significant impact on academic performance, increasing efficiency and motivation among students. It is concluded that the integration of artificial intelligence technologies into the educational environment can be beneficial, but it requires careful planning to overcome challenges and maximize benefits.