Implantação de políticas de compliance em uma empresa de produtos hospitalares: um estudo de caso

Abstract

This article analyzes the implementation experience of a compliance program in a distributor of hospital products focusing on public procurement. Qualitative and descriptive in nature, the research employed a literature review and a case study to investigate the structuring of the program and its impact on the organizational culture. The implementation process was not limited to establishing norms; it involved a critical risk mapping — emphasizing OPME (Orthotics, Prosthetics, and Special Materials) and interactions with public officials — followed by the development of internal policies, corporate training, and audits. It was observed that the integration of ANVISA requirements, ESG practices, and a multidisciplinary team was decisive for the project's success. Qualitative results indicate the consolidation of an ethical stance, increased legal certainty, and a competitive advantage in public tenders. It is concluded that compliance transcends bureaucracy, acting as a strategic pillar of sustainability and governance in the healthcare sector.