Valei-me São José: o sistema da folkcomunicação na novena da bênção de São José Operário em Manaus/AM

Abstract

This monograph analyzes the Folk Communication system of the Novena of the Blessing of Saint Joseph, which is held monthly in the Praça 14 de Janeiro neighborhood, South Zone of Manaus. It is based on the Folk Communication Theory developed by Luiz Beltrão, the first PhD in communication in the country. The objective of the research is to identify who the folk leaders are, what the folk communication channels are, and how the folk audience of this context is classified. To achieve these results, the methodology used was ethnographic, in which the researcher is a participant observer who immerses themselves in the analyzed system. The monograph identified 5 folk leaders; the ex-votos, the Future Room of Promises, images, and votive candle stand as folk communication channels, and an approximation of the novena's folk audience with the marginalized urban groups defined by Beltrão.